Big releases are a defect

Back in the day, shipping software meant months of planning, long dev cycles, and maybe a few major releases a year.

It rarely worked well.

Modern software—especially web apps—has flipped that on its head. Frequent releases reduce risk. Some of the best teams ship a dozen times a day.

When releases are small, you can actually understand what changed. And if something does go wrong, you’re in a much better position to respond quickly and cleanly—with a fix, not a fire drill.

So if you want to move faster, with fewer bugs and more confidence, don’t obsess over big launches. Just make shipping boring. Routine. Daily.