Maximize User Wins—Start Now!

When building new systems, products, or features, your ultimate goal should be to Deliver the Win.

Delivering the win happens when the user experiences their first significant value from using the system. Examples might include:

• Sending their first mass email from an email tool
• Generating their first report from a CRM
• Making their first post on a social app
• Publishing their first page on a website builder

Delivering the win early helps your users quickly appreciate the tool you’ve built, motivating them to discover all the other wins they can achieve with your help.

How quickly can you deliver that first win for your users? Is there a way to improve this? Reply and let me know if you are stuck identifying opportunities.