Why You Need to Simplify—Today

Often, the best solution is the least complicated solution.

• Consultants will suggest “comprehensive” solutions—there’s a lot of money to be made in those.
• Developers will insist on “perfecting” the software—resulting in a lot of unnecessary hours spent.
• Marketers will push for large, multichannel campaigns—leading to a lot of wasted ad spend.

Keep things as simple as possible, and reserve complexity for when it’s truly necessary.