The death of the MVP

The usual advice when launching a new SaaS? Build the smallest thing that delivers value — an MVP. It used to be solid guidance. But things have changed.

Thanks to no-code tools and AI-fueled vibe coding, your potential customer can probably duct-tape together a halfway-decent solution themselves. In other words:

The “minimum” in MVP just doesn’t cut it anymore.

You can’t just solve the core problem. You have to do it better than a founder with ChatGPT and a few Zapier zaps. That means your product needs to be:

• Easier
• More intuitive
• Faster
• Safer

The more of these you nail, the more likely your product actually lands with customers.

And that’s if you should even be building an MVP at all… but that’s a rant for another day.