The Thing

Every project has it’s Thing™️.

The Thing is the problem that isn’t really the problem you need to solve, but it’s in the way of getting to the main thing.

If you are on a journey to slay a dragon, you clearly need to slay the dragon, that is the main thing. The mountain in the way through, that’s The Thing.

One one hand, The Thing is annoying and frustrating. It’s the hardship you don’t want to solve. It might even what is preventing you from having success.

But…

Solving The Thing is what will make your business. The reason other people have failed in a similar endeavours is because they were stopped by The Thing.

What is The Thing you’re fighting right now?

P.S. Once you overcome The Thing, you will find a new Thing. Get good at slaying The Thing. The skill will server you well.