You Need to Copy This From Scammers ASAP

I get a few dozen spam emails every day that all look about the same:

• Your bank account is compromised! Click here!
• You won $1,000,000! Just send us your bank info.
• Final warning: your PayPal is locked—verify now!
• Urgent: IRS needs your SSN or you’ll be arrested!
• Cheap Viagra! Get it now!

This email is probably going to end up in your spam just because I’m talking about this

Every one of them is packed with typos, wildly over-the-top claims, and so obviously fake it would be funny if it weren’t so sad. For the longest time I assumed the person on the other end must be an idiot to write such bad emails. Then I realized that what they are doing is brilliant.

These bad actors write terrible emails on purpose—full of typos, ridiculous promises, and obvious red flags. Why? Because only the most gullible people will respond. They’re filtering out everyone else. It’s evil, no doubt—but it’s also ruthlessly effective business: mass send, attract only the “qualified leads,” repeat.

They’ve got laser-sharp focus on one repeatable activity that gets them the result they want.

So here’s the takeaway: find your (non-evil) version of the “scam email.” What’s the simple, repeatable thing you can do every day that—over time—gets the results you actually want?

Now, do it every day. Do it when it’s easy. Especially do it when it’s hard. Success only ever waits on the far side of a hill called “that thing you don’t want to do.” You already know that—because if it lived on the easy side, everyone would have it.

PS The scammers count on people who chase shortcuts. Don’t be that person. Choose the hard, repeatable work instead. Build the mental muscle to ignore the easy path. That’s how you win.